When I joined the Amsterdam Designs team I quickly got assigned to their website and online presence. The company was going through what I refer as an online identity crisis having several brands being incorrectly branded online and offline losing their distinction.
I’ve produced two web shops and replaced the old Amsterdam designs website with a new informative website. To help resolve this issue I created a concept and designed a landing page to temporarily unify the brands making it easier for users to navigate to the correct brand until the branding issues would be further resolved.