This project was a design experiment and used for my final project to finish my bachelors minor graphic design. The experiment is a complete online and offline visual identity for a music artist called Palms Trax. The VHS themed corporate identity was created by making visual inventories that involved research, investigation and concepting. The created identity combined with style guide was used as base for creating album covers, posters, shirts, a website concept and an interactive video and installation prototypes.